Business Development

OSM GROUP – Business Development

Business Development & Growth Acceleration Services

We provide a complete suite of business development services — from strategic growth planning and market entry to pipeline generation, partnership development, bid management, and CRM optimisation — empowering your organisation to open new markets, win more clients, and scale revenue with confidence.

Growth Strategy

KPI & OKR Design

Competitive Analysis

Go-to-Market Planning

Revenue Forecasting

Pipeline Generation

CRM Implementation

Lead Qualification

Pitch Deck Creation

Bid & Tender Management

Strategic Alliances

Partner Identification

MOU & JV Drafting

Channel Development

Market Entry Advisory

Feasibility Studies

Digital BD & Outreach

Pricing & GTM Strategy

What We Deliver

How We Accelerate Your Revenue Growth

From designing your growth strategy and building sales pipelines to entering new markets, forging strategic alliances, and winning competitive bids — OSM GROUP's business development team delivers fully managed growth programmes so your leadership can focus on execution, not enablement.

Growth Strategy & Go-to-Market Planning

We design and deliver comprehensive growth strategies — conducting competitive landscape analysis, customer segmentation, TAM/SAM/SOM modelling, and go-to-market sequencing — translating business ambitions into a clear, prioritised roadmap with defined milestones, revenue targets, and accountability frameworks that your leadership team can execute with confidence.

Market sizing & competitive positioning
GTM sequencing & channel strategy
Revenue roadmap & milestone tracking

Pipeline Generation & Sales Enablement

We build and manage your end-to-end sales pipeline — from ideal customer profile definition and lead generation through outreach campaigns, qualification frameworks, and CRM configuration — providing your sales team with a consistent flow of warm, qualified opportunities and the tools, scripts, and collateral needed to convert them at higher rates.

ICP definition & lead generation campaigns
CRM setup, configuration & automation
Sales playbooks, scripts & collateral

Bid, Tender & Proposal Management

We manage the complete bid and tender lifecycle — from opportunity identification and RFP analysis through win strategy development, proposal writing, pricing optimisation, and submission management — maximising your win rate on competitive tenders by combining sector expertise, structured bid processes, and compelling proposal design that differentiates your offer from the competition.

RFP analysis & win strategy development
Proposal writing & executive summaries
Pricing models & commercial structuring

Strategic Partnerships & Alliance Development

We identify, approach, and structure strategic partnerships and channel alliances on your behalf — conducting partner landscape mapping, outreach, alignment workshops, and commercial negotiation — and formalise relationships through MOUs, JV agreements, reseller contracts, and revenue share frameworks that create durable, mutually beneficial growth channels beyond your direct sales team.

Partner landscape mapping & outreach
Alliance negotiation & MOU drafting
Channel programme design & onboarding

Market Entry & International Expansion

We guide businesses through the full market entry process — conducting feasibility studies, regulatory environment analysis, competitor benchmarking, and localisation planning — then executing the go-to-market through partner identification, pilot customer acquisition, and government relations — whether you are entering the GCC, Africa, South Asia, or any emerging market where OSM GROUP has established networks.

Market feasibility & regulatory analysis
In-country partner & distributor search
Pilot launch & customer acquisition

Digital Business Development & Outreach

We design and execute digital-led business development programmes — combining LinkedIn outreach automation, content-driven demand generation, email nurture sequences, and targeted paid acquisition — to build brand awareness, generate inbound enquiries, and accelerate pipeline velocity for your sales team through a coordinated, data-driven approach to digital BD that complements your outbound efforts.

LinkedIn & email outreach automation
Content-driven demand generation
Inbound pipeline & lead nurture flows

Ready to accelerate your business growth and open new markets? Start a Growth Programme View Success Stories

Trusted Growth Partner Across 30+ Markets

Why OSM GROUP Is the First Choice For Business Development & Revenue Growth

From startups seeking their first enterprise clients to multinationals entering new geographies, organisations across 30+ countries trust OSM GROUP to design and execute their growth programmes — delivering qualified pipelines, strategic alliances, and market entry outcomes so leadership can focus on building, not hunting.

Revenue GeneratedAED 8B+ for Clients

Bid Win Rate68% Average

Markets Entered30+ Nations

Client Retention95% Year-on-Year

Dedicated BD Account Teams

Every engagement is staffed by a dedicated business development team — a senior BD strategist, pipeline manager, and proposal specialist — who immerse themselves in your sector, your competitive landscape, and your organisation's unique value proposition to represent your business as convincingly as your own internal team would.

Outcome-Linked Engagement Models

We structure our BD engagements around your outcomes — not our hours — offering retainer-plus-success-fee models, pipeline milestone payments, and market entry performance fees that align our incentives directly to the revenue and relationship results your business actually needs, keeping us accountable for growth, not activity.

Integrated Growth Ecosystem

Because BD, legal, HR, and corporate services sit under one OSM GROUP roof, a new partnership or market entry we negotiate can be immediately supported by entity setup, visa processing, staffing, and contract drafting — compressing the time from signed MOU to operational revenue generation significantly compared to working with separate advisors.

Pre-Built Network Across 30+ Markets

We maintain active relationships with decision-makers across government entities, enterprise procurement teams, family office investment offices, and sector-specific buyer networks in GCC, Africa, South Asia, and Europe — enabling us to open doors faster than a cold outreach programme ever could, connecting your offer to qualified buyers from day one.

🚀 Pipeline Active

🤝 Partner Signed

✅ Bid Won

💼 AED 8B Generated

Pipeline

AED 2.4B

↑31%

Bid Win Rate

68%

↑9%

Partnerships

214

↑24%

Retained

95%

↑2%

Monthly Revenue Generated Last 7 months

NovDecJanFebMarAprMay

Service Mix

Strategy 33%

Pipeline 26%

Bids & Tenders 24%

Partnerships 17%

Win Rate

68%

Qualified

91%

CSAT

95%

Bid awarded

AED 22M government contract won 🎉

What Makes Our Business Development World-Class

Four pillars trusted by 500+ organisations across 30+ countries

Embedded BD Teams

Our business development specialists embed within your organisation — learning your culture, sector language, and competitive positioning — so they represent your business with the same conviction and contextual depth as your own senior leaders, not as a detached outsourced function.

68% Bid Win Rate

Our structured bid management process — combining win strategy development, persuasive proposal writing, and commercial pricing optimisation — consistently delivers a 68% average bid win rate across our client portfolio, significantly outperforming the industry average of 30–40%.

Outcome-Linked Fees

We stake our compensation on your results — structuring engagements with retainer-plus-success-fee models that tie our earnings to revenue generated, partnerships formalised, and markets entered, ensuring our incentives align completely with your growth objectives rather than billable hours.

30-Nation Network

We provide immediate access to decision-makers across government entities, enterprise buyers, and family office networks in 30+ countries — replacing months of cold outreach with warm introductions to pre-qualified buyers and partners who already have the mandate and budget to engage with your offer.